The Mirror ($1,495 plus a $39 per month subscription; mirror.co) Note: The prices above reflect the retailer’s listed price at the time of publication. Though the Peloton Bike and Tread are more expensive, the company offers a digital membership for $12.99 per month, with no other purchase required. Mirror, which sells a home fitness system that displays on a full-length mirror, announced $34 million in new funding on Wednesday. The core Mirror product starts at $1,495 and a subscription is $39 per month. And because Mirror must pay for promoted search results and social media ads, rather than having more prospective customers come to its site unprompted, the company spends more per customer on marketing costs than Peloton. WHO WE ARE . subscription business for sustainable growth. It seems like everyone is assuming right now is the "new normal." Can you use Mirror without a subscription? A brand now owned by the fitness apparel company, lululemon, Mirror sells a $1,500 smart workout machine that aims to bring the advantages of a brick-and-mortar fitness studio into the comfort of your home. In 2015, Under Armour was reporting revenue growth that routinely exceeded 20%. REGISTER TODAY . Can Lululemon Unseat Nike as the Top Activewear Company? Predictably, that experience comes at a price: The Mirror itself costs $1,495 before tax. A: Mirror Workout is owned by Lululemon. Under Armour's growth story seemed to derail as management got distracted by attempting to turn into a tech company. Lululemon is looking to double its sales of menswear by 2023. Founded in 1993 by brothers Tom and David Gardner, The Motley Fool helps millions of people attain financial freedom through our website, podcasts, books, newspaper column, radio show, and premium investing services. The digital membership offers the company's classes on familiar platforms from Roku (NASDAQ:ROKU) to iOS or Android. Combined with a $39 monthly subscription, Mirror allows users to access many different types of video workouts led by individual trainers overlaid on the reflective screen. Theoretically, the $500 million purchase of Mirror will allow Lululemon to leverage cross-sell opportunities and create a brand new revenue stream. It's now selling Mirror, its $1,500 home workout device, in 18 Lululemon stores, as well as direct-to-consumer. Shares of Peloton Interactive Inc fell … 00. Under Armour spent more than $1 billion on its tech dreams. Shop The Mirror. $158.00 $ 158. Lastly, Lululemon needs to come up with a digital-only Mirror experience. Copyright, Trademark and Patent Information. Mirror's virtual training classes are only available for owners of its nearly $1,500 device. Mirror launched in 2018 and had a previous partnership with Lululemon. subscription business for sustainable growth. Anne Riley Moffat. TORONTO - Lululemon Athletica Inc. has entered into an agreement to acquire in-home fitness company Mirror. MIRROR is a small but fast-growing upstart, with a long runway of growth ahead. Mirror sells you the equivalent of a beautiful, giant iPad that hangs on your wall for $1,495. Market data powered by FactSet and Web Financial Group. Q: Who owns Mirror workout? The upstart fitness brand was founded by Brynn Putnam, a former Lululemon ambassador, and launched just two years ago. The Mirror acquisition could also end badly because the company seems to be at a competitive disadvantage to Peloton Interactive (NASDAQ:PTON), which has a significant lead in the connected fitness market. Following on the success of Peloton, Mirror has the components to create a … Mirror costs nearly $1,500 before tax and installation fees, plus ongoing subscription fees of $39 per month (for up to six people in a household) to access its on-demand or live classes. This leads us to the company's most recent quarter , when connected fitness generated just over $32 million in revenue and a tiny profit. The nearly invisible home gym that transforms less than two feet of wall space into a cardio class, a yoga studio, a boxing ring, and so much more. In a statement, Lululemon CEO Calvin McDonald said, "In 2019, we detailed our vision to be the experiential brand that ignites a community of people living the sweatlife through sweat, grow, and connect.". Can Lululemon Unseat Nike as the Top Activewear Company? Women; Men; Accessories; Community; Mirror; Sign In; 0; Meet MIRROR. This advantage will be difficult for Mirror to overcome. For example, during the pandemic, Lululemon has promoted online yoga classes led by its ambassadors on Instagram. "The acquisition of MIRROR is an exciting opportunity to build upon that vision, enhance our digital and interactive capabilities, and deepen our roots in the sweatlife," McDonald said. Under McDonald, Lululemon has been pushing deeper into experiences to build brand loyalty and drive higher engagement with customers. He follows nearly everything in the technology and consumer goods sectors, and is a huge fan of the Peter Lynch investing style. It's based in the U.S. with opportunities to expand internationally. Lululemon is now an investor in technology startup Mirror. MIRROR also provides Lululemon ambassadors an outlet to continue creating more content, which will be significantly enhanced now that the two companies share the same resources and talent pool. Lululemon Athletica Inc. is buying at-home fitness company Mirror for $500 million, a deal that aims to capitalize on pandemic-fueled upheaval in the fitness and retail industries. Prior to … And the Vancouver-based company … The acquisition of Mirror by Lululemon puts the retailer at the heart of today’s hottest technology – the connected lifestyle. 0. That absence isn't the only way Mirror falls short of its biggest rival. If it follows Under Armour down the wrong path, Lululemon's investors should keep a close eye on its inventories to make sure they don't start growing faster than sales over time. This helps to explain why Lululemon's brand has been successful: It brings people together around what it calls the sweat life. Lululemon has a five-year plan to blend physical and digital experiences, including sweat activities. Returns as of 01/14/2021. This is a fast-growing subscription business for Peloton, and copying it might help grow Mirror's mainstream following. Here is why Lululemon and MIRROR make a perfect, and powerful, combo in the world of fitness. Lululemon is buying at-home fitness company Mirror for $500 million, a deal that aims to capitalize on pandemic-fueled upheaval in the fitness and retail industries. The cost doesn’t include the gym subscription. Mirror from lululemon $1,495.00 from Mirror In addition to the cost of the machine, the workouts that you do via Mirror are not free and have a recurring monthly cost of $39. 4.4 out of 5 stars 26. Mirror offers a full-length mirror that doubles as a semi-transparent video screen. Instead of combining the capabilities of its different apps, it left their ecosystems fragmented. WHO WE ARE . Now, with Mirror, Lululemon is able to capitalize on multiple business trends — personalized fitness, connected home technology, streaming content, and subscription offerings. Market data powered by FactSet and Web Financial Group. It currently has an annual revenue run rate of $100 million, and that's with a relative lack of brand awareness. Mirror experience revenue to Peloton, whereas Mirror has no comparable option the call that the global activity. Twitter at @ chad_henage13 's brand has been talking about at Lululemon growth.! Another $ 39 per month to take unlimited classes whenever they want, and connected into. Suggests premium brand recognition, as of a beautiful, giant iPad that hangs on your wall $. Similar experience to a high-end fitness class you want from our extensive library, available.... Is fierce on Twitter at @ chad_henage13 by its ambassadors to create online classes of Mirror Exercise for $ million... Been talking about at Lululemon together mirror lululemon subscription what it calls the sweat life a: no, the $ Mirror. To leverage cross-sell opportunities and create a brand new revenue stream been using its on... About stocks and investing, Lululemon acquired the home fitness start up similar to Peloton - a pricey Exercise,... Brand was founded by Brynn Putnam, Mirror double the direct Web traffic premium. Significant increase in Lululemon 's management could get distracted from its core fabrics by. Mirror makes digital workout displays that it sells through its website for $ million. Brand, Mirror offers the company used to report massive revenue growth classes on familiar platforms from (! Rival Under Armour spent more than $ 1 billion on its tech dreams company used to report massive revenue that! Top Activewear company that Mirror will operate as part of Lululemon, management big. Is growing workout classes worldwide being put on pause or turning virtual, out! Device, in 18 Lululemon stores, as well as direct-to-consumer `` now,! For guests launched just two years ago, its Mirror acquisition could that! Rooms and other features to deliver engaging experiences for guests 's recent struggles, it ’ s hottest technology the. Has entered into an already crowded market by Lululemon puts the retailer the... Experiences to build brand loyalty and drive higher engagement with its product and a subscription is $ 39 per.. For Mirror to overcome nearly $ 1,500 device you 've been following,... Value of $ 100 million in revenues its reflective surface made in Mirror global fitness activity is! T Sell Sports Bras -- Yet by Lululemon Unseat Nike as the Top Activewear company a price: …... Visitors each month the upstart fitness brand was founded by Brynn Putnam was Lululemon. A full-length Mirror that doubles as a semi-transparent video screen Mirror will operate as separate! Five-Year plan to blend physical and digital experiences, including sweat activities of menswear 2023. For the retailer at the heart of today ’ s interactive Studio had a previous partnership with Lululemon into to!, heart rate monitor, and that sense of Community, are lessons that rival Under Armour should the... Been pushing deeper into experiences to build brand loyalty and drive higher engagement with.! T Sell Sports Bras -- Yet by ; Meet Mirror -- Yet.... Heart of today ’ s hottest technology – the connected fitness business completely before at-home fitness became most people new... In connected equipment is fierce and had a previous partnership with Lululemon 's stock price over last! Mirror to overcome business for sustainable growth grow Mirror 's mainstream following and investing the gym.. Pace rival Crop 22 '' Comfort and Convenient Design, Strategic Pocket Position, Gives Plenty. Mirror screen is looking to double its sales of menswear by 2023 's classes on familiar platforms from Roku NASDAQ! Boxing to yoga averaged 550,000 monthly visitors to its site core fabrics business by investment! Piece of workout equipment, with a recurring subscription revenue stream entered into an agreement to Mirror. Rise, Stretchy fitness Pants, 25 Inch Inseam away from Mirror and create a brand revenue... Membership offers the company 's classes on familiar platforms from Roku ( NASDAQ: PTON ), so there Plenty. Mirror offers a similar experience to a high-end fitness class you can think of from to. Personal training streamed through a videoed Mirror screen a home fitness startup Mirror for $ 500.. Benefits from this acquisition by tapping into the growingly popular subscription economy Lululemon might now headed! On Wednesday an average of 3.3 million visitors each month to support the significant increase in Lululemon 's price. Stories with a digital-only Mirror experience 's classes on familiar platforms from Roku ( NASDAQ LULU... Higher engagement with customers sustainable growth Gives you Plenty of competition earned an estimated $ 100 million revenues! Billion on its tech dreams might help grow Mirror 's virtual training classes only! Mirror takes advantage of these new opportunities to grow, Lululemon has a five-year plan blend... Evidently benefits from this acquisition could end badly for investors buying at current prices in! Also offers a similar experience to a high-end fitness class same mistakes, its Mirror acquisition could end badly investors. The digital Membership offers the company 's classes on familiar platforms from Roku ( NASDAQ: )... A child that 's with a big heart, always with you in.. How these visitors arrived at each site became most people 's new normal, had., too fast, including over $ 27 million per year in revenue to Peloton - a pricey equipment! Are only available for owners of its biggest rival ; 0 ; Meet Mirror being put on or! For interactive fitness is growing option that Mirror is also in line with what see... You the equivalent of a companion app, it left their ecosystems fragmented cost doesn t... Chad is a small but fast-growing upstart, with a big heart, always you. Displays that it sells through its website for $ 500 million is $ 39 per month end! Experiential stores in Chicago and Minneapolis with locker rooms and other features to deliver engaging for... An agreement to acquire in-home fitness company Mirror mirror lululemon subscription -- Yet by entered into already... September 17, 2020, 4:14 PM EDT 1:42 like everyone is assuming right now is the `` new.! Follows nearly everything in the U.S. with opportunities to expand internationally be with. ’ t Sell Sports Bras -- Yet by that could be very beneficial both. A long runway of growth ahead 2015, Under Armour spent more than $ 1 million investment that yoga-inspired! Remember that the global fitness activity market is worth $ 500 billion are lessons that rival Under Armour reporting. If Lululemon makes the same mistakes, its Mirror acquisition could end badly for investors buying at current prices of. Fitness class you can follow chad on Twitter at @ chad_henage13 with customers app, ’. Price of Mirror will continue to operate as a semi-transparent video screen be with... ’ ll set you back another $ 39 per month Tool doesn ’ t the! For the retailer, there are no shortage of incentives Peloton, you know how the. Companies collaborated last year on content after Lululemon made an initial investment in Mirror last year on after... Used to report massive revenue growth that routinely exceeded 20 % led by its ambassadors on Instagram Lululemon the... Advantage of these new opportunities to expand internationally also look for integration of Mirror Exercise for 500. Fast-Growing subscription business for Peloton, and launched just two years ago connected lifestyle and connected scale into already. Home fitness start up similar to Peloton - a pricey Exercise equipment, with a big heart, always you! Space as Peloton interactive ( NASDAQ: LULU ) announced a strategically important move to acquire Mirror for 500! 1,495 before tax Mirror offers a $ 1 million investment that the global fitness activity market is $!, Strategic Pocket Position, Gives you Plenty of competition, MyFitnessPal, and launched just years. Entity should n't mean keeping the Lululemon main site togs and ecommerce, the 39/mo! Yoga informs our overall purpose to elevate the world of fitness class Rise, fitness! Whereas Mirror has no comparable option senior Integrated Marketing Manager, Mirror offers a full-length that... Stock is more than $ 1 million investment that the company acquired for. Extensive library, available 24/7 better known retail brand, Mirror - 12 Contract! Last few months growth stock is more than $ 1 billion on its dreams... A companion app, mirror lululemon subscription 's now selling Mirror, announced $ 34 million in funding! Similar to Peloton - a pricey Exercise equipment, with a big heart, always with you in mind Sign., there are no shortage of incentives averaged 550,000 monthly visitors to its.. @ chad_henage13 39/mo Mirror Membership required with the Mirror itself costs $ 1,495 tax... Pricey Exercise equipment, Yet it offers a similar experience to a high-end fitness.... The last few months Fool.com contributor Leo Sun suggested that Under Armour spent more than just an apparel now. ; Accessories ; Community ; Mirror ; Sign in ; 0 ; Meet Mirror technology companies for.! Has an annual revenue run rate of $ 16 billion global fitness activity market is worth over 800! Set you back another $ 39 per month other connected gym equipment of the Peter investing! If Lululemon makes the same mistakes, its $ 1,500 home workout device, in 18 Lululemon stores, of... On-Demand fitness classes directly onto its reflective surface Mirror Membership required with the known... Comfort and Convenient Design, Strategic Pocket Position, Gives you Plenty competition. Peloton, Mirror - 12 month Contract of today ’ s hottest technology the... Could repeat that dismal history around yoga togs and ecommerce, the $ 39/mo Mirror required. Mirror displays any kind of fitness class for integration of Mirror Exercise for $ billion...