"Imperial is a special car for a special owner," said Tom Pappert, Chrysler's Vice President of U.S. Her Imperial Crown seat is actually three seats in one. However, Engel used subtle curves and parallelogram angles to give the Imperial a distinct and novel look. The front grille was split, as in 1955-56, and a large round Eagle hood ornament was fitted for the first time. The final Imperial limousines were 1981–83 bodied cars, two of which were stretched by 24 inches (610 mm) and five were lengthened by 36 inches (910 mm). Although, at 226.3 inches, the 1960 Imperials were exactly the same length as the previous year, the whole body had been shifted forward, with a 2.1 inch reduction in the rear overhang, and a corresponding increase at the front. The only way to get it was to order the "TNT" version of the 440 engine, an option that promised more power. Classic truck & utility vehicle insurance. Dashboard lighting was electroluminescent, which used no incandescent lamps: electricity running through a five-layer laminate caused the phosphorescent ceramic layer to glow in the dark. This is a car you just don't see around anywhere. At each inspection step, the Imperial received a sign-off if everything was in order. Gunsight taillights were also known as "sparrow-strainer" taillights, named after the device used to keep birds out of jet-engines. The Crown Imperial Limousine was the top of the line, and fitted with LeBaron trim or better, while the Imperial Crown was the middle-tier line through 1968 and bottom of the Imperial line in 1969 and 1970. Both cars were used as late as 1981, and carried Ronald Reagan and his staff to Capitol Hill for his Presidential Swearing-in ceremony in January 1981. In 1961, Chrysler scored a coup by hiring Engel away from Ford, where he had designed the 1961 Lincoln Continental. Sales were helped by Exner's "ahead of the competition" styling, with 1957 becoming the best-selling Imperial model year ever: 37,593 were produced, but Cadillac by contrast sold over 120,000 cars in 1957. An option on Crown coupes was the Mobile Director. The 1968 Imperial was little changed from the previous year. This was the final year for the Imperial platform that was first introduced in 1956 for the 1957 model year. The practically full-width taillights spread out from it, straight, but ended before chrome-tipped rear wings. The 1964 Imperials were the first designed entirely by Engel. Five feet in width, it is a sectional sofa that can accommodate up to three passengers. When he was bad.... it was the epitome of excessive design. The effect was eerie and surprisingly modern, with its glowing blue-green face and bright red needles. However, in 1955, the company spun off Imperial into its own make and division to better compete with its North American rivals, Lincoln and Cadillac. In addition, the designers redesigned the rooflines of Custom and Crown, two and four-door models to be more squared off with thicker c pillars. Power seats and dual exhaust were made standard across the line. Later models were built from four-door models to the same specification. always garaged. This was an indirect-acting, torsion-bar front suspension system which reduced unsprung weight and shifted the car's center of gravity downward and rearward.  Unique for the Imperial was the first fully electronic digital instrumentation ever provided in a production-built American automobile. Originally a California Car, Sold New by Cooper Motor Co. Description for Chrysler Imperial 1968: Offered for sale is a very solid, well kept 1968 Chrysler Imperial Crown Coupe. The new styling not only made the cars look longer and wider, but it also surrounded the passengers in a hull-like fashion, similar to an aircraft, hence the reference to "fuselage". They sold poorly against the Cadillac Series 75 that was less expensive ($9724–$9960 in 1963-64), and had an established reputation among limousine buyers, as well as against competing coachbuilders building on the Cadillac commercial chassis. Classic Cars Usa American Classic Cars Chrysler Voyager Vintage Cars Antique Cars Desoto Cars Chrysler Cars Chrysler Imperial Cadillac Fleetwood. At 229.7 in (5,834 mm), the Imperial once again became the longest non-limousine car made in America, and would remain so through 1973 when it would set the post-WW II record for non-limousine car length. Such taillights were separated from the fender and surrounded by a ring and became an Imperial fixture through 1962, although they would only be free-standing in 1955-56 and again in 1961-62. 1968 Imperial Crown The Imperial was designed by Virgil Exner and hailed by Chrysler as 'The Finest Car America Has Yet Produced.'  Essentially the front passenger seat turned to face rearward and a small table and high-intensity light folded out over the back seat. Styling changes for 1958 were limited to the front grille and bumper. Instead, it bore a Chrysler Pentastar hood ornament made of Cartier crystal. For the model years 1967 through 1971, a total of 27 Imperial limousines were produced by Stageway Coachbuilders (ASC) of Fort Smith, Arkansas on a 163.0 in (4,140 mm) wheelbase, and were justifiably advertised as the largest luxury automobiles in the world. 1968 Chrysler Imperial Crown Coupe: This is a low price for my car. ; 4) Odometer-Trip. At that time, Exner was increasingly struggling with the Chrysler president and board. For sale in our Houston showroom is a 1968 Chrysler Imperial convertible. 1968 Imperial Crown Convertible was last sold at the Bring A Trailer Auction classic car auction on Jun 12, 2019.  In addition, Sinatra agreed to work for Chrysler for $1 a year because he believed that more performers should get involved in helping to save jobs in the United States. Sales rebounded from 13,742 in 1966 to 17,614 in 1967. As 1973 was in general a good year for the auto industry, 16,729 of the 1973 Imperials were built and sold. Why? , Aside from the fs edition available for purchase by the public, Chrysler president Lee Iacocca commissioned a 1982 Imperial converted by ASC (American Sunroof Corporation) outside Detroit, Michigan, using the front doors from a 1979-81 Dodge St. Regis sedan into a limousine with a 36 in (910 mm) stretch, and presented it to Frank Sinatra as a gift. Sales increased to 17,614. Chrysler designers drew inspiration from the 1937–1939 Chrysler Imperial sedans. Two all-black LeBaron sedans were delivered to the US Secret Service, which then turned them over to Hess and Eisenhardt, which converted them into limos for Presidential use. Even as early as in 1954, Chrysler Corporation ads at the time began to visibly and consciously separate The Imperial from the Chrysler Division car line in the eyes of the public, to prepare for the big change coming in 1955. Images are general in nature and may not reflect the specific vehicle selected. This effort was made with Chrysler's cooperation, but Chrysler did not advertise them as official Crown Imperials; that model was not offered by the factory in 1966. In Hayward Ca. It didn't help that Imperial continued to be sold at Chrysler dealerships, instead of standalone dealers, although it did have a separate "Imperial" dealership sign. Only this year the Imperial featured sequential turn signals. Their image needed changing. The "FirePower" V8 engine was Chrysler's first-generation Hemi with a displacement of 331 cu in (5.4 L) and developing 250 brake horsepower (186 kW). Imperial Crown coupes adopted the smaller style LeBaron "formal rear window" that had been introduced in 1960, and both body styles could now be ordered with a vinyl roof. Inside, 16 cassette tapes of Sinatra titles were presented in a specially made Mark Cross leather case. The Imperial-based cars were used in competition as it was determined to be far more aerodynamic (and capable of higher speeds) than the Dodge Mirada at the time. A total of 11,569 1971 Imperials were produced. 1969 was the final model year for pillared sedans, and it was also the first year for the Imperial LeBaron coupe. The formal Imperial LeBaron four-door hardtop registered 1,852 sales, slightly fewer than the year before. View more about this vehicle's history and comps below. The convertible found only 474 buyers, making it one of the rarest convertible models—this would be the last year for an Imperial convertible. CA$ 21,000 - 26,000. Rear fenders were integrated into the bumpers, and the full-width taillights featured an Imperial eagle in the center. Chrysler had originally planned to cap production at 25,000 units.. less than 2600 made in 1968 Manually activated by a handle for this introductory year, in 1960 the seats would automatically swivel when the front door was opened or closed, activated by a cable and springs. 1962 production totaled 14,337. ; 7) Fuel-Present. The Crown Coupe -- an extremely rare car (only 2,656 were made) -- was the Chrysler Corpo gives blow-by-blow accounts how Chrysler Corporation was revived through corporate changes in leadership. QR Code Link to This Post. There are 11 1966 to 1968 Chrysler Imperials for sale today on ClassicCars.com. , slightly fewer than the year before curves and parallelogram angles to the... 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